There are more than one million fonts available in the world. Although the majority of websites are designed using well-known fonts, there's plenty of space to choose a different route. Fonts can also be visual elements and you could use them to create stories that support your site's goals. Similar to other design elements, fonts influence how readers feel about the fancy text, a product or even the whole web page. The right font choices will improve the experience of users on your website and, ultimately, increase your conversion rate optimization. Basics of Typography Typography is the art and technique of placing type so that it makes writing legible, readable and attractive when displayed. One part of typography includes typefaces which are a collection of letters. Each typeface has a variety of fonts which follow a set of guidelines that make them part of a specific typeface category. Fonts are visual elements used to pass information or display messages to the viewer. As with all visual inputs the fonts can also contain an invisible message that affects how the viewer perceives fancy text regardless of the content itself. Anatomy of Typefaces Some fonts have restrictions on the factors that you can alter, while other fonts have more flexible rules. A typeface is composed of several distinguishable parts such as: serif, sans-serif and aperture. What's the importance of Typography? Typography isn't just about choosing a beautiful font. Selecting the right typeface for your web design affects the reader's choices subconsciously. A good typeface will create a strong visual hierarchy, enhance the graphical balance and serve as the focal point of your design. A specific typography strategy could be developed to target one of the following: Create unique branding Empower user experience People can be influenced by their feelings Pay attention Fonts, which are components that tell a story, can be used to improve your site's overall appearance. It's not only about what your visitors see, it's also how they feel while going through your material. Fonts can assist you to generate the feeling you need to fulfill your site's purpose. Major Font Styles and Psychology Research conducted by the British Psychological Society back in 1989 showed a link between adjectives as well as fonts that were perceived by study participants. The participants were provided with different fonts and asked to rate their impressions of the different types. Another study that widened the range of adjectives that can be used discovered the strongest correlation between Times New Roman fonts and Helvetica fonts and the adjectives "formal" and "legible." It's also interesting that these fonts fall on the opposite sides of the typography spectrum in that Times New Roman being a serif font, and Helvetica being a sans-serif font. In addition, these important font styles are widely accessible in websites and content management systems builders. Having multiple choices with straightforward ways to change fonts lets you quickly test out different variations and see which works best with your site's design and the psychological qualities you're seeking.
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August 2021
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